Month: May 2023

The Heinz Ketchup & Down ad campaign is a simple yet effective example of advertising that has captured the attention of consumers and advertising professionals alike. Created by FP7 McCann, the campaign features upside-down bottles of Heinz ketchup with the tagline “It’s Ketchup. But Upside Down.” The campaign has been praised for its creativity and simplicity, as well as its ability to promote the Heinz brand in a unique and memorable way. The success of the Heinz Ketchup & Down campaign is a testament to the power of simplicity and creativity in advertising.