Burger King l Whopper Heist l Cannes Lions 2022

The "Whopper Heist" campaign by Burger King, which won a Cannes Lions award in 2022, was a creative and entertaining way to promote the brand's signature Whopper burger. The campaign involved a fictional heist, where a group of criminals stole the ingredients of the Whopper, leading to a shortage of the burger in Burger King restaurants. The campaign was not only effective in promoting the Whopper but also in generating buzz and engagement on social media. It was a prime example of how a brand can use storytelling and creativity to capture the attention of consumers and stand out in a crowded advertising landscape.

A deeper look into the innovative ad from burger king taking advantage of the popular Netflix series, money heist.

Burger King’s latest advertising campaign has generated a lot of buzz and for a good reason. The fast-food chain has teamed up with Netflix’s hit series “Money Heist” to promote their newest menu item: the “Money Heist Whopper.”

In case you haven’t seen the show, “Money Heist” follows a group of criminals as they attempt to pull off the biggest heist in history at the Royal Mint of Spain. The show has gained a massive following worldwide, with viewers eagerly anticipating the release of each new season.

Burger King’s collaboration with “Money Heist” is a stroke of marketing genius. The Money Heist Whopper features two flame-grilled beef patties, melted cheese, crispy bacon, lettuce, tomato, and mayonnaise, all served on a toasted sesame seed bun. It’s a mouthwatering combination that’s sure to appeal to fans of the show and burger lovers alike.

But the collaboration goes beyond just a new menu item. Burger King has also created a series of ads that feature characters from the show, including Tokyo, Denver, and the Professor. In one ad, Tokyo enjoys the Money Heist Whopper while plotting her next heist. In another, Denver is seen eating the burger while lamenting the fact that he’s stuck in a dead-end job. The ads are clever and entertaining, and they do an excellent job of tying in the show’s themes of rebellion and freedom with Burger King’s brand.

The Money Heist Whopper is available for a limited time at select Burger King locations around the world. The collaboration has already generated a lot of buzz on social media, with fans of the show expressing their excitement about the new menu item.

Overall, Burger King’s collaboration with “Money Heist” is a brilliant marketing move that’s sure to drive sales and generate buzz for both brands. By tapping into the popularity of the show and creating a product that’s tailored to its fans, Burger King has shown once again why it’s one of the most innovative and successful fast-food chains in the world.


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