The “Let’s Relax” campaign was introduced by IKEA in 2018, and it has since become a central focus for the company. The campaign aims to encourage customers to prioritize relaxation and self-care in their daily lives, and it aligns with IKEA’s mission to create a better everyday life for people.
At the core of the campaign is the idea that relaxation should be a fundamental part of our daily routines, rather than an occasional indulgence. IKEA recognizes that modern life can be fast-paced and stressful and that many people struggle to find the time and space to relax. To address this issue, the company is taking a multifaceted approach that involves designing products and spaces that promote relaxation and encouraging customers to adopt relaxation practices.
Designing for Relaxation
One of the ways in which IKEA is promoting relaxation is by designing products and spaces that facilitate it. For example, the company has created a range of products that are specifically designed to promote relaxation, such as comfortable chairs and sofas, soft lighting, and calming scents.
In addition to individual products, IKEA is also designing entire home environments that promote relaxation. The company’s “Life at Home” research initiative has revealed that people feel most relaxed when they are surrounded by nature, so IKEA is incorporating natural elements into its designs. This includes using natural materials such as wood and incorporating greenery into home environments.
Encouraging Relaxation Practices
In addition to designing products and spaces that promote relaxation, IKEA is also encouraging customers to adopt relaxation practices. For example, the company has created a series of mindfulness exercises that are designed to help people relax and de-stress. These exercises are available for free on the IKEA website, and they cover a range of topics such as breathing, meditation, and visualization.
IKEA is also encouraging customers to disconnect from technology and spend more time offline. The company has created a “Phone-Free” zone in its stores, where customers can take a break from their devices and relax. Additionally, IKEA has launched a “Digital Detox” campaign that encourages people to take a break from their screens and spend more time in nature.
Impact of the “Let’s Relax” Campaign
The “Let’s Relax” campaign has the potential to have a significant impact on consumers and society as a whole. By promoting relaxation and self-care, IKEA is encouraging people to prioritize their mental health and well-being, which is becoming increasingly important in our fast-paced, stressful world.
The campaign is also aligned with a growing awareness of the importance of mental health and wellness. Many companies and organizations are recognizing the need to prioritize mental health, and the “Let’s Relax” campaign demonstrates IKEA’s commitment to this issue.
In addition to promoting relaxation and self-care, the campaign has the potential to encourage people to adopt more sustainable lifestyles. Encouraging people to disconnect from technology